29/04/2024

The full potential of digitalisation: A conversation about endless possibilities, value and change

Digital transformation, News

The multifaceted field of digitalisation is about much more than the monumental task of mastering technological progress or seamlessly integrating digitalisation into business processes. It is also about the symbiotic relationship between human expertise and artificial intelligence (AI).

This strategic use of digital technologies raises legitimate questions: What are the benefits of going digital? How can we integrate digital products into our daily work and especially into our production? And what are the concrete benefits for us?

In the run-up to drupa, Sandra Wagner, Vice President Digitalisation at Koenig & Bauer, and David Zwang of What They Think discuss these opics and other key aspects.

Listen to the full interview below for more insightful strategies on how print and packaging businesses can use digital tools to create value, revolutionise workflows, improve energy-efficient printing and pave the way for the Printing Industry 4.0.

Link to the interview: https://whattheythink.com/video/118591-digitalization-koenig-bauer/

Sina Feldmann

Dual student Communication / PR

Downloads

Photo 1: THOUGHT LEADER – Sandra Wagner
Bild 1_ Drucktest VisuEnergy X
News, Products, Sustainability
15/07/2024

Maximise Energy Efficiency with VisuEnergy X: How to save 47% of energy

Planeten Artikel (1200 x 600 px)
Digital transformation, Knowledge
22/03/2024

The ABC of digitalisation: ten terms you should know

What’s important in 2024 (1200 x 600 px) (3)
Digital transformation
26/01/2024

Digitalisation in the printing and packaging industry: What’s on the horizon in 2024?

Abstract Triangle Spaceship corridor. Futuristic tunnel with light. Future interior background, business, sci-fi science concept. 3d rendering
Knowledge, Sustainability
10/01/2024

3 steps to maximum energy efficiency in printing and packaging

Copy of Agiles Arbeiten Workshop_1_30390
Knowledge
29/06/2023

Innovation Needs Cooperation – 5 Reasons why Open Innovation Works

Hand businessman holding light bulb with mesh light line.future technology,Alternative energy,idea,saving electricity innovation and inspiration concepts.
Digital transformation, Knowledge
31/05/2023

Digitalisation as key to ESG-goals: No sustainability success without transparent, visible data

Digital Packaging Workflow

with PrintFusion

With PrintFusion, the interface between Koenig & Bauer Rapida presses and the prepress software from HYBRID Software, your workflow becomes even more efficient. PrintFusion enables a bidirectional exchange of information that ensures seamless integration and automation of production processes. Thanks to the jointly developed PrintFusion interface, data such as setting parameters and positions of measuring elements are automatically exchanged between prepress and the printing presses. The automated data exchange leads to significant increases in efficiency and error prevention, as manual intervention and repetitive tasks are eliminated.

Long-term technology partnership for innovative 360-degree packaging workflow

For the development of PrintFusion, HYBRID Software and Koenig & Bauer have combined their expertise to create a highly automated and efficient production environment that meets the requirements of the modern printing industry. This collaboration will continue on an ongoing basis in order to constantly optimise the interface and integrate new functions. One example of this is the automatic feedback to compensate for process-related substrate stretching, which is already being introduced as part of a pilot customer programme.

A look into the future at drupa 2024

PrintFusion has been presented to the public for the first time at this year’s leading trade fair for printing technologies. Visitors will have the opportunity to gain an exclusive insight into the first results of the close partnership between HYBRID Software and Koenig & Bauer. Through automation and the intelligent exchange of data between prepress and press, PrintFusion will set new standards in print production and pave the way for a sustainable and high-performance future in the printing industry.

Connected Packaging

FOLLOW combines print and the digital world

With FOLLOW, Koenig & Bauer is building a bridge between analogue packaging and the digital world. Discover the universe of new possibilities that the cloud-based platform and the associated app have in store for printing businesses, brand owners and consumers.

Printing goes Metaverse

with NFT-Technology and “Gemme”

Under the project title “Printing Goes Metaverse”, Koenig & Bauer is building a bridge from classic printing to the metaverse in collaboration with NABA (Nuova Accademia di Belle Arti, Milan) and epda (european brand & packaging design association). With the support of Italian design students, a project was realised that uses NFT technology to authenticate luxury goods such as limited edition handbags, jewellery or valuable trading cards. The luxury jewellery brand “Gemme” was created as an exemplary visualisation.

Classic print meets metaverse

Digital proof of ownership is used instead of conventional paper certificates of authenticity. The forgery-proof blockchain technology is impressively demonstrated using special printing technologies and a digital app. This innovative combination of digital proof of authenticity and the traditional art of printing shows how the printing industry is connecting with the new digital reality of the Metaverse.

What advantages does NFT technology offer

An NFT is a blockchain-based token that represents digital or physical assets such as artworks, digital content or media. Unlike other cryptocurrencies, each NFT is unique and non-exchangeable. It serves as a digital certificate of ownership and authenticity and enables owners to trade and sell their assets.

Brands from the luxury goods segment in particular are using NFT technology to enable customers to connect the digital and physical worlds. The main focus here is on the experience of being able to use the purchased product in the digital world. In addition, forgery-proof authentication can be guaranteed by NFT’s unique verifications with a complete history and absolute security.

How does the printing work?

Using a special printing process, functional structures that react to the touch of smartphone sensors can be applied to almost any printed product, creating a link between the physical product and the digital application. In combination with QR codes, this creates a forgery-proof proof of ownership. Customers receive both an origin-verified, printed NFT-Twin and the physical original.