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Navigating the digital
frontier: the new chapter of the
printing industry

Navigating the digital frontier: the new chapter of the printing industry

Innovative cloud and AI technologies opened a new chapter in the printing industry and played a central role at the Koenig & Bauer stand. From May 28 to June 7, 2024, visitors to the industry’s leading trade fair drupa were among the first to experience pioneering digital products and ground-breaking business models.

Novelty

myKyana: Revolutionary digital product world united in one portal

At drupa 2024, Koenig & Bauer’s digital intelligence, Kyana, revealed her true potential. You now have direct access to a comprehensive suite of data- and AI-based digital products within the Kyana product world. myKyana is your all-in-one command centre. Log in, explore, analyse, optimise – with myKyana it is all at your fingertips.

And this is just the beginning – the entry into a whole new universe of digital innovation.

Enter your digital world.

#KyanaUnleashed

The future is here: What else was new at drupa

Every new product, every innovative business model and every technological advance embodies our vision for the future of the print industry. A future where digital technologies improve every aspect of the production process, revolutionising the way print products are designed by brand owners and experienced by consumers.

IIoT & Cloud
with Kyana Connect

Imagine your printing machines are seamlessly connected to the cloud, providing real-time data for monitoring and analysing production processes. With Kyana Connect, the free IIoT gateway, you create the technical infrastructure to take full advantage of Koenig & Bauer’s data-driven digital solutions.

Connect your machines and become IIoT-ready!

IIoT & Cloud
with Kyana Connect

Imagine your printing machines are seamlessly connected to the cloud, providing real-time data for monitoring and analysing production processes. With Kyana Connect, the free IIoT gateway, you create the technical infrastructure to take full advantage of Koenig & Bauer’s data-driven digital solutions.

Connect your machines and become IIoT-ready!

Data transparency
with Kyana Data

Imagine that data silos and tedious manual data analysis are a thing of the past. With Kyana Data, the intelligent production data analysis tool, you easily perform complex analyses and bring full transparency to your production processes. Achieve unprecedented performance through informed, data-driven decisions.

Unleash the full power of data now!

Data transparency
with Kyana Data

Imagine that data silos and tedious manual data analysis are a thing of the past. With Kyana Data, the intelligent production data analysis tool, you easily perform complex analyses and bring full transparency to your production processes. Achieve unprecedented performance through informed, data-driven decisions.

Unleash the full power of data now!

Printing goes Metaverse
with NFT technology

Imagine a revolutionary combination of printed product features and digital certificates that prove the authenticity and ownership of luxury goods without the need for paper certificates. Under the title “Printing Goes Metaverse”, Koenig & Bauer is presenting a new NFT-based technology that utilises printing to connect to the metaverse and bring a new level of security to product verification.

Experience the next level of product authentication with our drupa showcase!

Printing goes Metaverse
with NFT technology

Imagine a revolutionary combination of printed product features and digital certificates that prove the authenticity and ownership of luxury goods without the need for paper certificates. Under the title “Printing Goes Metaverse”, Koenig & Bauer is presenting a new NFT-based technology that utilises printing to connect to the metaverse and bring a new level of security to product verification.

Experience the next level of product authentication with our drupa showcase!

Digital packaging workflow
with PrintFusion

Imagine your prepress software and your printing machines exchanging data seamlessly – bi-directionally between the pressroom and prepress in real time. With PrintFusion, the innovative interface between your HYBRID software and Koenig & Bauer printing machines, you can significantly speed up the production process, minimise errors and ensure higher product quality.

Set new standards with this highly automated workflow!

Digital packaging workflow
with PrintFusion

Imagine your prepress software and your printing machines exchanging data seamlessly – bi-directionally between the pressroom and prepress in real time. With PrintFusion, the innovative interface between your HYBRID software and Koenig & Bauer printing machines, you can significantly speed up the production process, minimise errors and ensure higher product quality.

Set new standards with this highly automated workflow!

Connected packaging
with FOLLOW

Imagine if it were easy to combine the analogue world of printed packaging with digital tools that make the shopping experience more exciting, personalised and informative for consumers. With the open cloud-based platform FOLLOW and the accompanying app for end consumers, brand owners build stronger brand loyalty and ensure that legal requirements for product traceability are met.

Follow the path to the packaging of the future!

Connected packaging
with FOLLOW

Imagine if it were easy to combine the analogue world of printed packaging with digital tools that make the shopping experience more exciting, personalised and informative for consumers. With the open cloud-based platform FOLLOW and the accompanying app for end consumers, brand owners build stronger brand loyalty and ensure that legal requirements for product traceability are met.

Follow the path to the packaging of the future!

Energy Management
with VisuEnergy X

Imagine that your printing machines are equipped with advanced sensors and digital tools that allow you to monitor energy consumption in real time. With VisuEnergy X, the pioneering energy management system for the printing and packaging world, you not only reduce your manufacturing costs, but also make an active contribution to environmental protection and comply with legal energy efficiency standards.

It’s time to turn all eyes to sustainability!

Energy Management
with VisuEnergy X

Imagine that your printing machines are equipped with advanced sensors and digital tools that allow you to monitor energy consumption in real time. With VisuEnergy X, the pioneering energy management system for the printing and packaging world, you not only reduce your manufacturing costs, but also make an active contribution to environmental protection and comply with legal energy efficiency standards.

It’s time to turn all eyes to sustainability!

Digital Service Management
with Kyana Cases

Imagine being able to view the current status of your service request, communicate seamlessly with the support team and track the entire service history. With Kyana Cases, the module for the digital management of your service tickets within myKyana, you communicate efficiently so that issues are resolved in the shortest possible time and your production is up and running again more quickly.

Manage your support cases digitally with myKyana!

Digital Service Management
with Kyana Cases

Imagine being able to view the current status of your service request, communicate seamlessly with the support team and track the entire service history. With Kyana Cases, the module for the digital management of your service tickets within myKyana, you communicate efficiently so that issues are resolved in the shortest possible time and your production is up and running again more quickly.

Manage your support cases digitally with myKyana!

E-Learning
with Kyana Campus

Imagine if your company had access to a comprehensive online knowledge base with virtual courses for targeted knowledge transfer – from the operating staff to management. With Kyana Campus, the online knowledge platform within myKyana, you shorten the induction period for new employees and continuously qualify your staff to work with new machines, software and technologies.

Open up new horizons for your employees!

E-Learning
with Kyana Campus

Imagine if your company had access to a comprehensive online knowledge base with virtual courses for targeted knowledge transfer – from the operating staff to management. With Kyana Campus, the online knowledge platform within myKyana, you shorten the induction period for new employees and continuously qualify your staff to work with new machines, software and technologies.

Open up new horizons for your employees!

Novelty

Kyana Assist: The artificial intelligence of the printing industry

Imagine that tedious leafing through the press manual is a thing of the past and there is an intelligent tool that immediately provides precise answers to technical questions or tricky challenges in day-to-day print shop operations. Kyana Assist is Koenig & Bauer’s AI-powered chatbot that is always at your side – available directly from your new myKyana portal.

Grow beyond your limits by asking Kyana!

Experience digitalisation

Video-Highlights

All the relevant live shows, panel discussions and interviews from drupa are now available for you to watch at any time! Catch up on those Koenig & Bauer shows you may have missed and share your personal favourites with with other digitalisation enthusiasts!

Live-Show

Digitalisation Xperience with Sandra Wagner, VP Digitalisation | English

Live-Show

Connected Packaging with Marcel Guntsch, Head of Digital Operations | English

Live-Show

Digital Packaging Workflow with Torge Möller, Product Manager | English

Live-Show

Koenig & Bauer and Google Cloud: Tech Innovators: Transforming Tradition Together | English

Live-Show

Koenig & Bauer and Siemens: Innovative Partnership - Revolutionizing Industries | German

Live-Show

Koenig & Bauer and Hybrid Software: Collaborative Excellence & Automated Efficiency | German

Live-Show

Partnership with Siemens - Sandra Wagner and Holger Schuermann (VP Business Development Production Machines, Siemens AG) | German

Live-Show

Chérine on Tour - Sandra Wagner at touchpoint sustainability | English

Get in touch

Arrange a personal consultation with your digitalisation experts now!

Whether you are just starting out or are already well advanced – we will support you in every phase of your digital transformation.

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Digital Packaging Workflow

with PrintFusion

With PrintFusion, the interface between Koenig & Bauer Rapida presses and the prepress software from HYBRID Software, your workflow becomes even more efficient. PrintFusion enables a bidirectional exchange of information that ensures seamless integration and automation of production processes. Thanks to the jointly developed PrintFusion interface, data such as setting parameters and positions of measuring elements are automatically exchanged between prepress and the printing presses. The automated data exchange leads to significant increases in efficiency and error prevention, as manual intervention and repetitive tasks are eliminated.

Long-term technology partnership for innovative 360-degree packaging workflow

For the development of PrintFusion, HYBRID Software and Koenig & Bauer have combined their expertise to create a highly automated and efficient production environment that meets the requirements of the modern printing industry. This collaboration will continue on an ongoing basis in order to constantly optimise the interface and integrate new functions. One example of this is the automatic feedback to compensate for process-related substrate stretching, which is already being introduced as part of a pilot customer programme.

A look into the future at drupa 2024

PrintFusion has been presented to the public for the first time at this year’s leading trade fair for printing technologies. Visitors will have the opportunity to gain an exclusive insight into the first results of the close partnership between HYBRID Software and Koenig & Bauer. Through automation and the intelligent exchange of data between prepress and press, PrintFusion will set new standards in print production and pave the way for a sustainable and high-performance future in the printing industry.

Connected Packaging

FOLLOW combines print and the digital world

With FOLLOW, Koenig & Bauer is building a bridge between analogue packaging and the digital world. Discover the universe of new possibilities that the cloud-based platform and the associated app have in store for printing businesses, brand owners and consumers.

Printing goes Metaverse

with NFT-Technology and “Gemme”

Under the project title “Printing Goes Metaverse”, Koenig & Bauer is building a bridge from classic printing to the metaverse in collaboration with NABA (Nuova Accademia di Belle Arti, Milan) and epda (european brand & packaging design association). With the support of Italian design students, a project was realised that uses NFT technology to authenticate luxury goods such as limited edition handbags, jewellery or valuable trading cards. The luxury jewellery brand “Gemme” was created as an exemplary visualisation.

Classic print meets metaverse

Digital proof of ownership is used instead of conventional paper certificates of authenticity. The forgery-proof blockchain technology is impressively demonstrated using special printing technologies and a digital app. This innovative combination of digital proof of authenticity and the traditional art of printing shows how the printing industry is connecting with the new digital reality of the Metaverse.

What advantages does NFT technology offer

An NFT is a blockchain-based token that represents digital or physical assets such as artworks, digital content or media. Unlike other cryptocurrencies, each NFT is unique and non-exchangeable. It serves as a digital certificate of ownership and authenticity and enables owners to trade and sell their assets.

Brands from the luxury goods segment in particular are using NFT technology to enable customers to connect the digital and physical worlds. The main focus here is on the experience of being able to use the purchased product in the digital world. In addition, forgery-proof authentication can be guaranteed by NFT’s unique verifications with a complete history and absolute security.

How does the printing work?

Using a special printing process, functional structures that react to the touch of smartphone sensors can be applied to almost any printed product, creating a link between the physical product and the digital application. In combination with QR codes, this creates a forgery-proof proof of ownership. Customers receive both an origin-verified, printed NFT-Twin and the physical original.