About us

Koenig & Bauer DIGITAL

By harnessing the transformative power of digital technologies, we challenge the status quo and open up a universe of new possibilities for the print and packaging industry.

For and together with our clients, we develop digital solutions and data-driven business models along the entire life cycle of print products – from the initial idea to market launch. This is how we take great machinery manufactured by Koenig & Bauer to the next level, enabling its users to work faster, better and more efficiently.

Das Team der Digital Unit

Tradition meets digital innovation

Corporate Startup

We are the digital pioneers at Koenig & Bauer. We are expanding Koenig & Bauer’s traditional core business, printing and post-press technology, to include digital solutions with real added value.

By combining in-depth expertise with the latest technologies, state-of-the-art tools and agile development methods, we support the implementation and distribution of scalable digital solutions across all substrates and print applications in close cooperation with the Group’s various business units. For a future-proof Koenig & Bauer and a future-proof industry.

Where customers become innovation champions

Digital business areas

Digital technologies have the potential to revolutionise the way print products are designed, produced and experienced. 

From real-time data analysis in production and augmented reality in remote maintenance to artificial intelligence for proactive optimisation advice for operating personnel – print shops in which digital technologies set the pace work more efficiently, productively and resource-efficiently. Today, the path to maximum productivity and competitiveness for printing and packaging companies is inextricably linked to end-to-end automated workflows and the competent use of digital tools.  

Get to know us

Leadership Team

Marcel Guntsch Portrait_1_30390

Marcel Guntsch

Head of Digital Operations

"As a bridge between digital innovation and traditional machine manufacturing, we rely on the best of both worlds, using the process engineering know-how of the entire Group as well as agile software development methods to offer our customers innovative solutions tailored to their needs."

Sandra Wagner Portrait

Sandra Wagner

VP Digitalisation

"For us, digitalisation is a key component of our corporate strategy and the basis for a successful future for the entire industry. With innovative technologies and new business models, we ensure the competitiveness of our customers and offer real added value".


Dr. Felix Oberdorf

Head of Digital Development

"To create unique solutions, we utilise the latest technologies and findings from data science and user interface design. We continuously incorporate feedback from our users into the development process."

Interdisciplinary team

Our multi-disciplinary team is made up of passionate strategists, product owners, scrum masters, UI/UX designers, data scientists, developers and community management, sales and marketing experts who share a common vision: Together we are leading the printing and packaging world into the digital future.

Transform today to exceed tomorrow.


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Digital Packaging Workflow

with PrintFusion

With PrintFusion, the interface between Koenig & Bauer Rapida presses and the prepress software from HYBRID Software, your workflow becomes even more efficient. PrintFusion enables a bidirectional exchange of information that ensures seamless integration and automation of production processes. Thanks to the jointly developed PrintFusion interface, data such as setting parameters and positions of measuring elements are automatically exchanged between prepress and the printing presses. The automated data exchange leads to significant increases in efficiency and error prevention, as manual intervention and repetitive tasks are eliminated.

Long-term technology partnership for innovative 360-degree packaging workflow

For the development of PrintFusion, HYBRID Software and Koenig & Bauer have combined their expertise to create a highly automated and efficient production environment that meets the requirements of the modern printing industry. This collaboration will continue on an ongoing basis in order to constantly optimise the interface and integrate new functions. One example of this is the automatic feedback to compensate for process-related substrate stretching, which is already being introduced as part of a pilot customer programme.

A look into the future at drupa 2024

PrintFusion will be presented to the public for the first time at this year’s leading trade fair for printing technologies. Visitors will have the opportunity to gain an exclusive insight into the first results of the close partnership between HYBRID Software and Koenig & Bauer. Through automation and the intelligent exchange of data between prepress and press, PrintFusion will set new standards in print production and pave the way for a sustainable and high-performance future in the printing industry.

Would you like to find out more about this technology partnership?
Visit us at drupa in Hall 16.

Connected Packaging

FOLLOW combines print and the digital world

With FOLLOW, Koenig & Bauer is building a bridge between analogue packaging and the digital world. Discover the universe of new possibilities that the cloud-based platform and the associated app have in store for printing businesses, brand owners and consumers.

Visit our daily live show "Connected Packaging: Packaging is the new communication channel"
from 03.30 - 03:55 pm auf der Koenig & Bauer main stage in hall 16.

Printing goes Metaverse

with NFT-Technology and “Gemme”

Under the project title “Printing Goes Metaverse”, Koenig & Bauer is building a bridge from classic printing to the metaverse in collaboration with NABA (Nuova Accademia di Belle Arti, Milan) and epda (european brand & packaging design association). With the support of Italian design students, a project was realised that uses NFT technology to authenticate luxury goods such as limited edition handbags, jewellery or valuable trading cards. The luxury jewellery brand “Gemme” was created as an exemplary visualisation.

Classic print meets metaverse

Digital proof of ownership is used instead of conventional paper certificates of authenticity. The forgery-proof blockchain technology is impressively demonstrated using special printing technologies and a digital app. This innovative combination of digital proof of authenticity and the traditional art of printing shows how the printing industry is connecting with the new digital reality of the Metaverse.

What advantages does NFT technology offer

An NFT is a blockchain-based token that represents digital or physical assets such as artworks, digital content or media. Unlike other cryptocurrencies, each NFT is unique and non-exchangeable. It serves as a digital certificate of ownership and authenticity and enables owners to trade and sell their assets.

Brands from the luxury goods segment in particular are using NFT technology to enable customers to connect the digital and physical worlds. The main focus here is on the experience of being able to use the purchased product in the digital world. In addition, forgery-proof authentication can be guaranteed by NFT’s unique verifications with a complete history and absolute security.

How does the printing work?

Using a special printing process, functional structures that react to the touch of smartphone sensors can be applied to almost any printed product, creating a link between the physical product and the digital application. In combination with QR codes, this creates a forgery-proof proof of ownership. Customers receive both an origin-verified, printed NFT-Twin and the physical original.

Would you like to find out more about this technology partnership?
Visit us at drupa in Hall 3, B31.


The new digital product world: Future visions become reality at drupa

Innovative cloud and KI technologies are opening up a new chapter in the printing industry and will play a central role at the Koenig & Bauer stand. Find out now which futuristic visions will become reality at drupa from 28 May to 7 June 2024.