Digital Products

Digital technologies have the potential to revolutionise the way print products are designed, manufactured and experienced. Competent data handling and intelligent process automation in a seamless end-to-end workflow make print and packaging manufacturers faster, more flexible and more efficient. With data-based tools and artificial intelligence, they take your production to a new level of performance.

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Explore digital product world

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Kyana Assist

With Kyana Assist, you have access to the full power of AI. The module is an integral part of the myKyana portal and enables users to consult Kyana – Koenig & Bauer’s artificial intelligence – directly and receive immediate technical support.
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myKyana

myKyana is your central gateway to the digital product world of Koenig & Bauer.
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Kyana Data

Kyana Data is the intelligent production data analysis tool for full data transparency in print and packaging production.
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Kyana Connect

Kyana Connect is the IIoT gateway between your machines and the Koenig & Bauer Cloud.
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VisuEnergy X

VisuEnergy X is the cutting-edge energy management system for a more climate-friendly printing and packaging industry. Protect the environment and reduce your production costs with the ISO 50001-certified energy management system (EnMS) for energy-efficient printing and packaging production.
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LogoTronic

LogoTronic is the data hub of your production and the perfect link between the management and production levels: it supplies presetting data to the presses, seamlessly records operating data and provides you with reliable production data and analyses. Network your production and increase your productivity many times over.
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Optimus dash

Optimus dash industry software enables you to automate business processes end-to-end and maximize your profitability. Gain valuable insights with Optimus dash to reach your targets faster.
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Job Optimiser

With the Job Optimizer, you can place your pre-planned orders in the optimum production sequence and reduce your set-up times to an absolute minimum. This allows you to react flexibly to your customers’ rapidly changing requirements and make the best possible use of your capacities.
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The IIoT gateway for seamless machine connectivity

KYANA Connect

The application ensures secure processing and transfer of your production data to the Koenig & Bauer Cloud. This creates the technical prerequisites for the full use of data-based digital solutions from Koenig & Bauer and opens up new dimensions in data analysis.

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Digital Packaging Workflow

with PrintFusion

With PrintFusion, the interface between Koenig & Bauer Rapida presses and the prepress software from HYBRID Software, your workflow becomes even more efficient. PrintFusion enables a bidirectional exchange of information that ensures seamless integration and automation of production processes. Thanks to the jointly developed PrintFusion interface, data such as setting parameters and positions of measuring elements are automatically exchanged between prepress and the printing presses. The automated data exchange leads to significant increases in efficiency and error prevention, as manual intervention and repetitive tasks are eliminated.

Long-term technology partnership for innovative 360-degree packaging workflow

For the development of PrintFusion, HYBRID Software and Koenig & Bauer have combined their expertise to create a highly automated and efficient production environment that meets the requirements of the modern printing industry. This collaboration will continue on an ongoing basis in order to constantly optimise the interface and integrate new functions. One example of this is the automatic feedback to compensate for process-related substrate stretching, which is already being introduced as part of a pilot customer programme.

A look into the future at drupa 2024

PrintFusion has been presented to the public for the first time at this year’s leading trade fair for printing technologies. Visitors will have the opportunity to gain an exclusive insight into the first results of the close partnership between HYBRID Software and Koenig & Bauer. Through automation and the intelligent exchange of data between prepress and press, PrintFusion will set new standards in print production and pave the way for a sustainable and high-performance future in the printing industry.

Connected Packaging

FOLLOW combines print and the digital world

With FOLLOW, Koenig & Bauer is building a bridge between analogue packaging and the digital world. Discover the universe of new possibilities that the cloud-based platform and the associated app have in store for printing businesses, brand owners and consumers.

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Printing goes Metaverse

with NFT-Technology and “Gemme”

Under the project title “Printing Goes Metaverse”, Koenig & Bauer is building a bridge from classic printing to the metaverse in collaboration with NABA (Nuova Accademia di Belle Arti, Milan) and epda (european brand & packaging design association). With the support of Italian design students, a project was realised that uses NFT technology to authenticate luxury goods such as limited edition handbags, jewellery or valuable trading cards. The luxury jewellery brand “Gemme” was created as an exemplary visualisation.

Classic print meets metaverse

Digital proof of ownership is used instead of conventional paper certificates of authenticity. The forgery-proof blockchain technology is impressively demonstrated using special printing technologies and a digital app. This innovative combination of digital proof of authenticity and the traditional art of printing shows how the printing industry is connecting with the new digital reality of the Metaverse.

What advantages does NFT technology offer

An NFT is a blockchain-based token that represents digital or physical assets such as artworks, digital content or media. Unlike other cryptocurrencies, each NFT is unique and non-exchangeable. It serves as a digital certificate of ownership and authenticity and enables owners to trade and sell their assets.

Brands from the luxury goods segment in particular are using NFT technology to enable customers to connect the digital and physical worlds. The main focus here is on the experience of being able to use the purchased product in the digital world. In addition, forgery-proof authentication can be guaranteed by NFT’s unique verifications with a complete history and absolute security.

How does the printing work?

Using a special printing process, functional structures that react to the touch of smartphone sensors can be applied to almost any printed product, creating a link between the physical product and the digital application. In combination with QR codes, this creates a forgery-proof proof of ownership. Customers receive both an origin-verified, printed NFT-Twin and the physical original.

The future is now

Navigating the digital frontier at drupa 2024

With ten revolutionary products and technologies, Koenig & Bauer set a strong signal for the future of the printing industry at drupa 2024. Here you will find an overview of all product novelties and exclusive video highlights!

Drupa recap